So you are own company or you are entering a new market and you want to work with bloggers and social media influencers. What do you do next?
First lets take a look at what a social media influencer is and why it is almost synonymous with blogger.
Word of mouth recommendations and criticisms spread through social media faster than ever. Influencers are people who are active on social media and blogs. They also are brand advocates, promoters, and can be extremely valuable or detrimental to a brand or company.
Customers trust recommendations from a third party. Also, it makes sense if you think about it in a more personal context. You don’t usually trust a person at a cocktail party who comes up to you and brags about himself or herself and spouts fun facts about his or her personality to convince you to be a friend. But you do believe a mutual friend who vouches for that person. An influencer is like a friend connecting your brand with your target consumers. Word of mouth marketing is currently on an upward trend and it can be seen more and more on Facebook, Instagram, Twitter, Pinterest, and YouTube.
Here are a few steps you can take when working with bloggers and social media influencers.
6 Steps to Working With Bloggers and Social Media Influencers
- Know your audience
- Know your product & budget
- Do your research
- Pitch the blogger
- Stay informed and keep in contact.
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